PLEASE WATCH: http://www.youtube.com/watch?v=bevJr3Ra84Q
For awhile now, this commercial on tv has caught not only my attention, but also hit my funny bone everytime I see it. Although this advertisement is made to attrach men, I can't help but think that this may be misleading enough to attract women as well. First off, the majority of people who use any sort of perfume or deodorant would recognize the brand name "Axe" as a product for men. However, for those who don't, this commercial may be taken in as something for women to use as well, just because they don't recognize the brand. What I'm trying to say is, the commercial, as you can see, talks about "cleaning ball sacks." Yet to make this commercial proper and PG for kids' discretion, they've literally used different types of balls (soccer, golf) as an example of what they're really implying: men's testicals. If I were among one of the few who do not recognize this brand, I might actually think they're talking about what they're showing on TV: that this product is used for cleaning soccer or golf or any type of sports balls. Advertisements, such as these, make a good example for laughs, yet do not really make much use for what product they're trying to sell. For most who actually gets this commercial, we would think it's witty and a smart way to catch the audience's attention. However, being funny does not always mean being smart.
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